Purplle Snags $100 Mn From ADIA, Others With Eye On More Offline Stores
Beauty ecommerce marketplace Purplle has reportedly raised $100 Mn (INR 835 Cr) funding through a combination of primary and secondary investments led by Abu Dhabi’s sovereign fund ADIA. As per an ET report, this infusion values Purplle at approximately $1.2-1.3 Bn, marking a 15% increase from its previous fundraising round last year.
Creaegis, a sector-agnostic PE fund founded by former Premji Invest partner Prakash Parthasarathy is expected to join Purplle’s funding round as a new investor and talks are in final stages of closing.
This comes months after it was reported that Purplle was planning to launch more offline stores this year, and had entered initial discussions with ADIA for a $100 Mn investment.
https://inc42.com/buzz/purplle-snags-100-mn-from-adia-others-with-eye-on-more-offline-stores/
