Hexaware acquires US-based Softcrylic to strengthen data capabilities
Hexaware Technologies, a global provider of digital solutions, on Monday announced the acquisition of Softcrylic, a data consulting firm headquartered in Minneapolis. The acquisition is aimed at strengthening Hexaware’s data and analytics capabilities, enabling the company to offer clients a comprehensive suite of services to drive marketing and customer journeys through data and technology.
“By leveraging Softcrylic’s expertise in customer journeys and marketing technology alongside Hexaware’s engineering prowess and AI expertise, the integrated organisation will enhance the capabilities of the chief marketing officer’s (CMO) office in driving business growth through effective data utilisation. Together, they will enable enterprises to extend and customise the data journey beyond marketing into multiple lines of business,” Hexaware said in a statement.
“The acquisition of Softcrylic aligns perfectly with our vision of becoming a dominant, preferred partner for our clients’ needs around customer and marketing analytics,” said Girish Pai, global head, Data and AI at Hexaware. “Softcrylic’s deep data capability combined with their marketing analytics expertise will enable us to help our clients unlock the power of their data and drive tangible business outcomes.”
Softcrylic specialises in tackling complex data challenges, from data capture and validation to data modelling and activation. It helps organisations harness their data and gain deeper insights through advanced data activation techniques.
