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IMAGINE MARKETING LIMITED

  • www.boat-lifestyle.com
  • Sector: Consumer Goods
  • CHRYSEUM SCORE: 2.50/10.00
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    IMAGINE MARKETING LIMITED

    • Sector: Consumer Goods
    • CHRYSEUM SCORE: 2.50/10.00

    Description: BoAt is a lifestyle brand that deals in fashionable consumer electronics like- earphones, headphones, speakers,travel charger & premium rugged cables.

    Evaluation is basis the latest financial year disclosures filed by the company

    Valuation

    Max Score: 3.50

    P/E of Company

    -307.14

    AVG P/E of Key Peer/s

    NA

    Valuation Score

    0.00

    The Valuation Score depicts if the company is available at a discount when compared to its listed/unlisted peers. Higher the discount, more is the score given to the company.

    Growth

    Max Score: 3.50

    Sales Growth

    33.38%

    PAT Growth

    NA

    ROE

    -19.56%

    Growth Score

    1.00

    The Growth Score accounts for the growth in Sales and PAT on a 3 year CAGR basis and the Company’s ROE as per the latest financial year results released by the company.

    Leverage

    Max Score: 1.50

    Debt / Equity

    2.11

    AVG Industry Debt / Equity

    0.38

    Leverage Score

    0.00

    Lower the Debt/Equity, higher the score.

    Management Quality

    Max Score: 1.50

    Board Structure & Composition

    1.00

    Related Party Transactions

    1.00

    Timely Disclosure

    1.00

    Management Score

    1.50

    This score represents a consolidated view of the Company’s Management Quality, which includes Board Structure, Related Party Transactions and Timely disclosures. Each parameter is scored out of 1.

₹1690.00 0.00 (0.00%)

As on 18 Apr, 2025
L 1535.00 52 Week Range H 1720.00
Company Description : BoAt is a lifestyle brand in fashionable consumer electronics like- earphones, headphones, speakers,travel charger & premium rugged cables. It is the 5th largest brand of wearables in the world and 1st in audio earwear in India
Company Overview
  • Name of Company IMAGINE MARKETING LIMITED
  • Sector Consumer Goods
  • ISIN INE03AV01027
  • Scrip Code BOAT
  • CIN U52300MH2013PLC249758
  • Pan No AADCI3821M
  • Face Value 1
  • Price ₹ 1690.00
  • No. of Shares outstanding 14.24 Cr.
  • Market Cap ₹ 24,061.56 Cr
Financials
  • Revenue from operations ₹ 3,117.67 Cr.
  • EBITDA ₹ 5.72 Cr.
  • EBITDA Margin % 0.18%
  • Profit After Tax ₹ -79.68 Cr.
  • PAT Margin % -2.54%
  • EPS -5.60
  • Stock P/E -301.79
  • Book Value Per Share 28.61
  • P/B 59.07
  • Debt/Equity 2.11
Other Key Statistics
  • 52 week High/Low 1720.00/1535.00
  • Dividend Per Share 0.00
  • Dividend Yield 0.00%
  • Sales Growth - 3 years 33.38%
  • EBITDA Growth - 3 years -64.99%
  • PAT Growth - 3 years NA
  • EPS Growth - 3 years NA
  • ROE -19.56%
  • ROCE -3.14%
  • Cash Equivalents 253.95
All figures below are in INR Crores unless otherwise stated

Profit Loss

FY24 FY23 FY22 FY21 FY20
Revenue from operations 3,117.67 3,376.79 2,872.90 1,313.80 609.11
Y-o-Y Revenue Growth -7.67% 17.54% 118.67% 115.69% 169.70%
Other Income 17.67 26.39 13.54 6.57 0.85
Total Income 3,135.35 3,403.18 2,886.44 1,320.37 609.96
Total Expenses (Excludes Interest and Depreciation) 3,129.63 3,458.12 2,743.32 1,187.08 536.35
Operating Profit (After deducting Depreciation) -47.55 -106.93 120.51 123.52 71.41
OPM % -1.53 -3.17 4.19 9.40 11.72
EBITDA 5.72 -54.94 143.12 133.29 73.61
Depreciation 35.59 25.60 9.07 3.20 1.35
EBIT -29.87 -80.54 134.05 130.09 72.26
Interest 68.37 78.36 34.60 11.88 10.04
EBT before Exceptional Items -98.24 -158.90 99.45 118.21 62.22
Prior period/Exceptional /Extra Ordinary Items -1.99 4.82 0.70 0.00 -2.00
Profit before tax/EBT -96.25 -163.72 98.75 118.21 64.22
Tax -16.57 -34.26 30.05 31.68 16.75
Net Profit -79.68 -129.46 68.70 86.53 47.47
Profit (loss) of minority interest 0.00 0.00 0.00 0.00 0.00
Total profit (loss) for period -79.68 -129.46 68.70 86.53 47.47
EPS in Rs -5.60 -9.10 5.10 6.39 4.34
EPS Change % -38.50% -278.43% -20.19% 47.24% 494.52%
EBITDA Change % -110.41% -138.39% 7.37% 81.08% 420.58%
Profit growth -38.45% -288.44% -20.61% 82.28% 491.16%
ROCE -3.14% -7.85% 19.86% 27.56% 80.91%
ROE -19.56% -27.59% 11.41% 18.64% 66.36%
Debt / Equity Ratio 2.11 2.63 1.53 0.09 0.68
Sales growth 3Years 33.38%
Sales growth 5Years 69.04%
Dividend per share 0.00 0.00

Balance Sheet

FY24 FY23 FY22 FY21 FY20
Share Capital 9.62 9.61 9.60 0.05 0.05
Reserves 397.67 459.55 592.34 464.12 71.48
Total shareholders' funds 407.29 469.16 601.94 464.17 71.53
Borrowings 860.19 1,236.11 921.13 41.53 48.81
Other Liabilities 59.09 84.05 127.94 31.09 17.96
Total Liabilities 1,298.24 1,683.25 1,383.95 214.26 118.98
Fixed Assets 49.96 40.29 16.29 11.48 6.29
Capital WIP 0.00 0.00 0.00 0.00 0.00
Investments 48.02 29.53 2.70 2.45 6.66
Other Assets 538.04 618.27 524.62 123.75 38.66
Total Assets 1,705.53 2,152.41 1,985.89 678.43 190.50
Cash Equivalents 253.95 340.44 217.96 148.89 8.57
Total Current liability 755.55 1,126.14 1,311.05 206.35 101.19
Total Assets -Total Current liabilty 949.98 1,026.27 674.84 472.08 89.31

Cash Flow

FY24 FY23 FY22 FY21 FY20
Net Cash from / (used in) Operating Activity 370.95 -64.18 -368.70 -142.10 1.86
Net Cash from / (used in) Investing Activity -14.96 -75.08 -632.29 -6.66 -7.15
Net Cash from / (used in) Financing Activity -448.56 233.57 894.36 286.96 18.28
Net Inc/Dec In Cash And Cash Equivalents -86.96 87.03 -104.96 144.39 12.99

Share Holding Pattern

No. of Shares in Crs. % Holding
Promoters 7.67 53.90%
Non Promoters 6.56 46.10%

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