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IMAGINE MARKETING LIMITED

  • www.boat-lifestyle.com
  • Sector: Consumer Goods
  • CHRYSEUM SCORE: 5.50/10.00
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    IMAGINE MARKETING LIMITED

    • Sector: Consumer Goods
    • CHRYSEUM SCORE: 5.50/10.00

    Description: BoAt is a lifestyle brand that deals in fashionable consumer electronics like- earphones, headphones, speakers,travel charger & premium rugged cables.

    Evaluation is basis the latest financial year disclosures filed by the company

    Valuation

    Max Score: 3.50

    P/E of Company

    213.29

    AVG P/E of Key Peer/s

    NA

    Valuation Score

    2.50

    The Valuation Score depicts if the company is available at a discount when compared to its listed/unlisted peers. Higher the discount, more is the score given to the company.

    Growth

    Max Score: 3.50

    Sales Growth

    2.27%

    PAT Growth

    NA

    ROE

    12.96%

    Growth Score

    1.00

    The Growth Score accounts for the growth in Sales and PAT on a 3 year CAGR basis and the Company’s ROE as per the latest financial year results released by the company.

    Leverage

    Max Score: 1.50

    Debt / Equity

    1.20

    AVG Industry Debt / Equity

    NA

    Leverage Score

    1.00

    Lower the Debt/Equity, higher the score.

    Management Quality

    Max Score: 1.50

    Board Structure & Composition

    0.00

    Related Party Transactions

    1.00

    Timely Disclosure

    1.00

    Management Score

    1.00

    This score represents a consolidated view of the Company’s Management Quality, which includes Board Structure, Related Party Transactions and Timely disclosures. Each parameter is scored out of 1.

₹870.00 -10.00 (-1.14%)

As on 04 Mar, 2026
L 870.00 52 Week Range H 1720.00
Company Description : BoAt is a lifestyle brand in fashionable consumer electronics like- earphones, headphones, speakers,travel charger & premium rugged cables. It is the 5th largest brand of wearables in the world and 1st in audio earwear in India
Company Overview
  • Name of Company IMAGINE MARKETING LIMITED
  • Sector Consumer Goods
  • ISIN INE03AV01027
  • Scrip Code BOAT
  • CIN U52300MH2013PLC249758
  • Pan No AADCI3821M
  • Face Value 1
  • Price ₹ 870.00
  • No. of Shares outstanding 14.24 Cr.
  • Market Cap ₹ 12,392.46 Cr
Financials
  • Revenue from operations ₹ 3,073.27 Cr.
  • EBITDA ₹ 125.19 Cr.
  • EBITDA Margin % 4.07%
  • Profit After Tax ₹ 61.08 Cr.
  • PAT Margin % 1.97%
  • EPS 4.29
  • Stock P/E 202.80
  • Book Value Per Share 33.07
  • P/B 26.31
  • Debt/Equity 1.20
Other Key Statistics
  • 52 week High/Low 1720.00/870.00
  • Dividend Per Share 0.00
  • Dividend Yield 0.00%
  • Sales Growth - 3 years 2.27%
  • EBITDA Growth - 3 years -4.36%
  • PAT Growth - 3 years -3.84%
  • EPS Growth - 3 years -5.60%
  • ROE 12.96%
  • ROCE 17.17%
  • Cash Equivalents 282.76
All figures below are in INR Crores unless otherwise stated

Profit Loss

FY25 FY24 FY23 FY22 FY21
Revenue from operations 3,073.27 3,117.67 3,376.79 2,872.90 1,313.80
Y-o-Y Revenue Growth -1.42% -7.67% 17.54% 118.67% 115.69%
Other Income 24.50 17.67 26.39 13.54 6.57
Total Income 3,097.81 3,135.35 3,403.18 2,886.44 1,320.37
Total Expenses (Excludes Interest and Depreciation) 2,972.62 3,129.63 3,458.12 2,743.32 1,187.08
Operating Profit (After deducting Depreciation) 60.72 -47.55 -106.93 120.51 123.52
OPM % 1.98 -1.53 -3.17 4.19 9.40
EBITDA 125.19 5.72 -54.94 143.12 133.29
Depreciation 39.93 35.59 25.60 9.07 3.20
EBIT 85.26 -29.87 -80.54 134.05 130.09
Interest 27.80 68.37 78.36 34.60 11.88
EBT before Exceptional Items 57.46 -98.24 -158.90 99.45 118.21
Prior period/Exceptional /Extra Ordinary Items -17.24 -1.99 4.82 0.70 0.00
Profit before tax/EBT 74.70 -96.25 -163.72 98.75 118.21
Tax 13.62 -16.57 -34.26 30.05 31.68
Net Profit 61.08 -79.68 -129.46 68.70 86.53
Profit (loss) of minority interest 0.00 0.00 0.00 0.00 0.00
Total profit (loss) for period 61.08 -79.68 -129.46 68.70 86.53
EPS in Rs 4.29 -5.59 -9.10 5.10 6.39
EPS Change % -176.66% -38.53% -278.43% -20.19% 47.24%
EBITDA Change % 2,088.64% -110.41% -138.39% 7.37% 81.08%
Profit growth -176.66% -38.45% -288.44% -20.61% 82.28%
ROCE 17.17% -3.14% -7.85% 19.86% 27.56%
ROE 12.96% -19.56% -27.59% 11.41% 18.64%
Debt / Equity Ratio 1.20 2.11 2.63 1.53 0.09
Sales growth 3Years 2.27%
Sales growth 5Years 38.22%
Dividend per share 0.00 0.00

Balance Sheet

FY25 FY24 FY23 FY22 FY21
Share Capital 9.62 9.62 9.61 9.60 0.05
Reserves 461.50 397.67 459.55 592.34 464.12
Total shareholders' funds 471.12 407.29 469.16 601.94 464.17
Borrowings 564.80 860.19 1,236.11 921.13 41.53
Other Liabilities 29.08 59.09 84.05 127.94 31.09
Total Liabilities 1,109.82 1,298.24 1,683.25 1,383.95 214.26
Fixed Assets 37.20 49.96 40.29 16.29 11.48
Capital WIP 0.00 0.00 0.00 0.00 0.00
Investments 115.45 48.02 29.53 2.70 2.45
Other Assets 335.43 538.04 618.27 524.62 123.75
Total Assets 1,580.94 1,705.53 2,152.41 1,985.89 678.43
Cash Equivalents 282.76 253.95 340.44 217.96 148.89
Total Current liability 1,084.38 755.55 1,126.14 1,311.05 206.35
Total Assets -Total Current liabilty 496.56 949.98 1,026.27 674.84 472.08

Cash Flow

FY25 FY24 FY23 FY22 FY21
Net Cash from / (used in) Operating Activity 441.57 370.95 -64.18 -368.70 -142.10
Net Cash from / (used in) Investing Activity -93.77 -14.96 -75.08 -632.29 -6.66
Net Cash from / (used in) Financing Activity -323.86 -448.56 233.57 894.36 286.96
Net Inc/Dec In Cash And Cash Equivalents 23.32 -86.96 87.03 -104.96 144.39

Share Holding Pattern

No. of Shares in Crs. % Holding
Promoters 7.67 53.87%
Non Promoters 6.57 46.13%

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